Renesas Electronics relies on its focused market strategy…

Tokyo, Japan, June 10, 2020 – Renesas Electronics Group (TSE: 6723), the world’s leading supplier of semiconductor solutions, today announced the further integration of channel partners in China, Taiwan, and the Asia-Pacific region to adjust the company’s market strategy. As a result, Renesas Electronics will terminate its distribution relationship with WPI Group and reach a strategic cooperation with WT Microelectronics. We very much appreciate and thank WPI for its work and efforts in the strategic partnership. Looking to the future, in addition to local distributors, Renesas will focus more on the three major global/regional distributors in the Asia-Pacific region: Avnet, Future Electronics and Wenye Technology.

Eric Cheng, Chairman and CEO of Wenye Technology, said: “I am very pleased that Renesas Electronics has become one of our main business partners. Renesas Electronics has a wide range of product lines, including microcontrollers, microprocessors, SoCs, analog, Power supply, and successful product portfolio reference design solutions. Renesas’ leading highly differentiated products and ecosystem partner solutions enable us to fill more market gaps and meet customer needs in markets and applications.”

Chris Allexandre, senior vice president of Renesas Electronics, said: “The continuous streamlining of Renesas’ global distribution network allows us to focus on fewer and more sophisticated distribution partners, such as Wenye Technology, to support Renesas’ growth strategy. We continue to develop The channel transformation strategy and more targeted areas of focus enable Renesas to win a wider customer base in the mass market and invest more resources to create more demand. At the same time, by streamlining the product distribution channels in the computing/server field, we It will be able to provide a higher level of service to customers in Asia.”

About Renesas Electronics Group

Renesas Electronics Group (TSE: 6723) provides professional and credible innovative embedded design and complete Semiconductor solutions, aiming to improve people’s work and lifestyle through billions of connected smart devices using its products. As the world’s leading supplier of microcontrollers, analog power devices and SoC products, Renesas Electronics provides comprehensive solutions for various applications such as automotive, industrial, home, infrastructure, and the Internet of Things. We look forward to working with you to create Infinite future. For more information, please visit Follow Renesas Electronics’ WeChat official account and LinkedIn official account to discover more exciting content.


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